Why Choosing the Right Roofer Matters
Your roof is your home's first line of defense against the elements. In London, Ontario, where harsh winters, heavy rainfall, and sun exposure take a toll on your roof, hiring an experienced, trustworthy roofing company is essential. But with so many options available, how do you separate the best from the rest?
Many homeowners make the mistake of choosing a roofer based solely on price, only to face costly repairs down the road due to poor workmanship and cut corners. Instead of putting yourself at risk for future problems, it is crucial to look beyond the cost and evaluate a company’s experience, reputation, and dedication to quality.
The Risks of Choosing the Wrong Roofer
Hiring the wrong roofing company can lead to major issues, including leaks, structural damage, and a significantly reduced roof lifespan. Some common pitfalls to avoid include:
Companies that rely heavily on subcontractors – Subcontracting work can lead to inconsistencies in quality, as you may not get the same level of experience or commitment as you would from a dedicated in-house team.
No proof of insurance – Roofing is a high-risk job, and hiring an uninsured company can leave homeowners liable for accidents on their property.
Lack of transparency – If a company doesn’t provide a detailed breakdown of the work that will be provided in writing, it may be cutting corners where it matters most.
Why Experience and Pride in Workmanship Matter
Large roofing companies often prioritize volume over quality, relying on subcontractors to handle most of the work. While this may be efficient for them, it often results in inconsistent workmanship and rushed installations.
Smaller, locally owned companies, like Rouse Roofing, take a different approach. With over 38 years of experience, Rouse Roofing has remained small intentionally—to maintain full control over quality and customer service. When you hire Rouse Roofing, you deal directly with Kelvin Rouse, a long-time London and St. Thomas resident who has built a strong reputation for excellence in the community.
A smaller team means greater accountability and a hands-on approach. Every shingle, vent, and flashing detail is meticulously checked to ensure the highest standard of work.
The Importance of Proper Materials and Techniques
Many roofing companies cut corners when it comes to materials and installation techniques. A roof is more than just shingles—it’s a complete system designed to protect your home. Here are a few common issues to be aware of:
No ( or insufficient) underlayment – Some companies skip this essential layer, which acts as a secondary barrier against moisture.
Improper ice and water shield installation – The shield should extend at least 3 and a recommended six feet up the eaves and under all valleys to prevent leaks from ice dams. Skylights also need to be flashed and sealed with ice and water shield as these are some of the most vulnerable areas.
Vents fastened with nails instead of screws – Roofing screws provide far better long-term durability than nails, which can loosen over time. Nailing and sealing with caulking was once accepted practice, but this can lead to popped nails with cold winter weather.
Lack of proper flashing – Many companies neglect to install proper flashing on walls and chimneys, leading to leaks and structural damage.
An experienced roofer will ensure all of these elements are properly installed to maximize the lifespan of your roof and protect your home.
How to Spot a Reputable Roofer: Key Questions to Ask
Before hiring a roofing contractor, ask these critical questions:
Can I see examples of your past work? A reputable roofer should have a portfolio of completed projects that you can visit to assess workmanship firsthand.
Do you have liability insurance and WSIB coverage? This protects both you and the workers in case of an accident.
Can you provide testimonials or references? Look for consistently positive reviews from past clients.
What materials will be used, and can I see samples? A trustworthy roofer will be transparent about the quality of materials being used.
Do you subcontract your work? If they do, find out if the subcontractors have the same level of experience as the main company.
What warranty do you offer? A reputable company should stand behind its work and offer clear warranty terms.
Which material manufacturer will you be using? Knowing the brand and quality of materials ensures you’re getting a reliable, long-lasting roof.
Why Roofing Should Be Left to Specialists
Many general contractors offer roofing services, but roofing is a specialized trade that requires in-depth knowledge and expertise. A company that focuses exclusively on roofing, like Rouse Roofing, has the specialized skills necessary to ensure a proper installation.
Roofing mistakes can lead to costly repairs and even compromise your home’s structure. Working with a dedicated roofing company ensures that your home is protected by professionals who understand the intricacies of roofing systems.
How to Check for Quality Before You Hire
The best way to gauge a roofer’s quality is to see their past work in person. Reputable roofing companies should be able to direct you to completed projects in your area so you can inspect the workmanship firsthand.
Additionally, online reviews can provide insight into customer experiences. Consider this recent review of Rouse Roofing from Les Cunningham:
“Rouse Roofing explained everything before they started with no hidden extras throughout the job. Fantastic work and completed ahead of schedule. Would recommend Rouse Roofing to tackle any roofing job!”
Testimonials like this highlight the importance of working with a company that values clear
communication, integrity, and top-quality craftsmanship.
Final Thoughts: Choose Quality, Not Just Price
When searching for the best roofers in London, Ontario, experience, transparency, and attention to detail should be your top priorities. While large companies may offer lower prices, they often sacrifice quality by subcontracting work or using lower-grade materials. Smaller, locally owned companies like Rouse Roofing prioritize craftsmanship and customer satisfaction, ensuring that your home is protected for decades to come.
Before making a decision, visit past projects, ask the right questions, and choose a company that takes pride in their work. If you're looking for a trusted, experienced roofer in London, Ontario, Rouse Roofing is ready to provide expert roofing services backed by decades of hands-on experience.
Contact Rouse Roofing today to learn more about their work and see their craftsmanship in action.
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